Have you ever recommended a concept or strategy that has been presented back to you as an original idea at a later date?
From a marketing consulting standpoint, when this happens I see it as a win. After all, isn’t the premise of selling or sparking interest in any concept (idea, product, service) built upon the notion that, first of all, someone needs to be aware of that concept?
And when that concept circles back to you it means it has resonated. Bingo!
Getting to a point that someone desires that concept is usually a result of repeated exposure to that idea, or to an associated pain point. Sometimes it’s built upon seeing others succeeding, upon discovery through research, or positive reinforcement from influencers. But recurring exposure to that concept is key before reaching that ‘a-ha’ moment.
Now, where did that idea come from? And does that matter?
Whatever the reason, and no matter where the idea came from, if your audience get on board with it you are one step closer to achieving the goal – yours or your client’s. After all, as marketers we’re in the business of stimulating and nurturing ideas through to achieving a desired outcome.
Sometimes all it takes is having the right person to spark that idea.
Now, there’s an idea!
Looking for marketing ideas or help bringing your ideas to life? If you need ongoing strategic marketing consultancy for your small-medium business, Your Virtual CMO can help. We provide on demand marketing for startups and SMEs. Email us at: firstname.lastname@example.org.
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