About

At Your Virtual CMO, we are a team of experienced and passionate marketing professionals with the experience to drive business outcomes, strategically and tactically. We’ve worked with B2B startups and SME’s across various industry sectors over the years.

Jeannette Borg

Founder & Virtual CMO

Jeannette is passionate about Branding – employer branding, corporate, product and personal.

As an experienced marketing and brand executive, she has has consulted across Australia, New Zealand and Singapore with B2B and B2C markets, private enterprise and government, startups, SMEs and multi-national corporates.

Having working in roles across Adelaide, Melbourne and APAC that include Brand Manager, Loyalty Manager, Marketing & Communications Manager, and CMO/Head of Marketing, her breadth of industry experience includes consulting to the corporate sector including executive search and recruitment, management consulting, fintech, healthcare business consulting, lotteries and entertainment and events.

She has launched and commercialised startups, driven the marketing launch of a recruitment company nationally and internationally in APAC, achieved award-winning accolades for social media engagement and social media marketing, managed the relaunch and rebrand of a national lottery game, achieved record growth in loyalty club participation, produced tv, radio, press and digital campaigns simultaneously, and ran numerous successful promotional campaigns.

She thrives when working with small to medium enterprise and startups with a solid commitment to developing their employer brand and gets her kicks building brands and bringing them to life by showcasing them authentically.

Her one criteria for partnering with clients…

they must be passionate about what they have to offer. With that as a foundation, marketing magic can happen!

As Your Virtual CMO, Jeannette can assist with:

– marketing & brand management
– employer branding
– brand building
– startup & SME marketing
– social media strategy
– content marketing and copywriting
– advertising
– PR
– marketing analytics
– internal & external communications
– promotions
– event planning
– project management
– award submissions
– recruitment of marketing staff
– corporate social responsibility
– recruitment marketing
– social selling

Jeannette is proud to have been part of a team who were recognised with the following awards and was responsible for writing the winning submissions and driving the strategy for a number of these:

2017 APAC’s ‘Top 3’ Most Socially Engaged Enterprise Staffing Agency (LinkedIn)
2017 & 2016 Australia’s #1 Most Socially Engaged Enterprise Staffing Agency (LinkedIn)
2017 Best Use of Social Media – Top 2 (The Global Recruiter)
2017 Best Newcomer to APAC – Top 2 (The Global Recruiter)
2017 AFR Fast 100 List
2017 HRD Employer of Choice – Top 2
2016 Bring Your Employer Brand to Life #GetNoticed Competition (LinkedIn)
2016 Australia’s Coolest Companies Top 10 (JobAdvisor);
2016 Australia’s Medium Recruitment Agency of the Year – Top 4 (Seek)

Pablo Mones

Marketing Consultant

With over 12 years’ experience in Marketing & Advertising, Pablo has worked across industries including recruitment, executive search, management consulting, financial services, business consulting and software development. Pablo is passionate in all aspects of marketing, which extends to digital marketing, web development and graphic design. He has worked beside esteemed directors and clients to achieve the best marketing outcomes.

His proactive nature and vast experience has resulted in a well-rounded career and wealth of marketing knowledge.