This month marks 1 year since launching Your Virtual CMO, an on-demand marketing consultancy for startups & SMEs.
It’s had me reflecting on the past year; my purpose and goals. When I started out, I committed to working only with business owners and leaders whose purpose, goals and values I could believe in and support, and whose stories I could help to tell authentically. This includes a commitment to diversity.
Half of the businesses I’ve worked with are female founded/ lead businesses and ALL of my clients are committed to building diverse teams, for them and for their clients. This includes some recruiters who play a vital role in assisting their clients to achieve diversity, whilst striving for it within their own businesses too.
So that’s what I’m celebrating this International Women’s Day. Not only have I carved out a way of working that enables me flexibility to have a fulfilling career and also be a (mostly) present mother, but I get to support businesses with values I believe in. And I hope in the process I will demonstrate to my daughters the benefits of living and working with purpose and intent.